Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.

Google Analytics

What Teckna Provide

You collect visitor data for your website using the Google Analytics tracking code. The tracking code works by the inclusion of a block of JavaScript code on your website pages. When visitors to your website view a page, this JavaScript code executes the tracking operation for Analytics. Data about the page visit is collected and sent to the Analytics server through a list of parameters attached to a single-pixel image request.

Without any customisation, the tracking code snippet supplies your Analytics reports with a wide variety of data about your website pages, your visitors’ loyalty, AdWords traffic sources, and more. If you want to use Analytics for other types of web analytics—such as ecommerce tracking or tracking visitors across domains—you will need to customize the tracking code.

Teckna IT can assist by adding the block of JavaScript code on your website pages.  We can add to code to static HTML, ASP, JSP, PHP, XSL/XML, web pages containing frames and secure pages.  We can also customise the Javascript code for ecommerce tracking or tracking visitors across domains.