Google AdWords
Google AdWords is a service that lets you create and run ads for your business. AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results.
What Teckna Provide
If you’d like to know which of your keywords best leads to clicks and conversions, such as sales, AdWords Conversion Tracking can help you.
This free tool in AdWords can show you what happens after a user clicks on your ad (whether they purchased your product or signed up for your newsletter, for example). By knowing this, you’ll also know which keywords are good for your business, allowing you to invest more wisely and boost your ROI.
Conversion Tracking works by putting a little snippet of HTML code on the page users see after they complete a valuable action on your site.
Teckna IT can assist by adding the snippet of HTML code to your website, on static HTML pages or on ASP, JSP, PHP, XSL/XML, web pages containing frames and secure pages.